Product concept · UX design · Figma
Remindly, a gift-giving app
Remindly helps people pick thoughtful gifts automatically, by combining a short quiz, optional data imports (wishlists and social hints), and calendar-based reminders with precise budget controls.
- My role
- End to end: problem framing, target users, jobs to be done, competitive scan, wireframes and an interactive onboarding prototype.
- Users
- Three archetypes: the Planner, the Last-Minute Giver, the Thoughtful Partner.
- Methods
- Persona sketches · jobs-to-be-done framing · competitive analysis · user flow · lo/mid-fi wireframing
- Tools
- Figma for wireframes and the clickable prototype.
- Core flow
- Welcome → add a recipient (3-question quiz) → see 3 ideas → save one.
- Status
- Concept with an interactive wireframe. Next step would be usability testing the quiz with real gift-givers.
Problem, insight, solution
Problem
People want to give meaningful gifts but often forget dates, overspend, or panic-buy items.
Insight
When choices are framed by recipient identity (likes, constraints) and event context (birthday vs. anniversary) within a budget, decision friction drops and confidence rises.
Solution
A guided, privacy-respecting gift assistant that remembers essential dates, learns recipient preferences, and proposes 3–5 high-fit ideas with links and price checks.
Three people who give gifts very differently
The Planner
26–40, busy professional
Needs: never miss dates, set budgets, and plan.
Pain points: scattered reminders, too many tabs, indecision.
The Last-Minute Giver
18–35, student or early career
Needs: fast, good-enough picks today under $50.
Pain points: forgetfulness, analysis paralysis.
The Thoughtful Partner
25–55, relationship-focused
Needs: high-fit, sentimental ideas; track hints year-round.
Pain points: repeating gifts, uncertainty about preferences.
What people are hiring the app to do
Occasion
When a gifting occasion approaches, help me quickly shortlist 3–5 ideas within my budget so that I feel confident and on time.
Recipient
When I add a new recipient, help me capture their tastes in 2 minutes so that my suggestions feel personal.
Budget
When I set a budget, help me track total spend across recipients so that I stay on target.
Everyone solves one piece of it
The opportunity is to unify dates, recipient modeling, budget and ready-to-buy ideas in one place. No existing tool does all four.
Giftster
Strong list-sharing; weaker personalization.
Amazon Lists
Broad inventory; low sentiment or personal touch.
Pinterest Boards
Inspiration, but not occasion-aware.
Card and calendar apps
Date tracking; no idea generation.
05 · Onboarding flow
Welcome → add a recipient → see three ideas → save one
The first-run flow is the whole product in miniature: a three-question quiz captures who the recipient is, what to avoid, and the budget, then Remindly shows three ideas with a reason for each.
Test the quiz before building anything else
The riskiest assumption is that three questions are enough to produce a suggestion that feels personal. I'd run five to eight moderated sessions with people who have a gift due in the next month, watch them complete onboarding, and measure whether they'd actually save one of the three ideas.