Remindly a Gift‑Giving App
Remindly helps people pick thoughtful gifts automatically! By combining a short quiz, optional data imports (wishlists and social hints), and calendar‑based reminders with precise budget controls.
Problem → Insight → Solution
Problem: People want to give meaningful gifts but often forget dates, overspend, or panic‑buy items.
Insight: When choices are framed by recipient identity (likes, constraints) and event context (birthday vs. anniversary) within a budget, decision friction drops and confidence rises.
Solution: A guided, privacy‑respecting gift assistant that remembers essential dates, learns recipient preferences, and proposes 3–5 high‑fit ideas with links and price checks.
Target Users
The Planner
26–40, busy professional
Needs: Never miss dates, set budgets, and plan.
Pain points: Scattered reminders, too many tabs, indecision.
The Last‑Minute Giver
18–35, student/early career
Needs: Fast, good‑enough picks today under $50.
Pain points: Forgetfulness, analysis paralysis.
The Thoughtful Partner
25–55, relationship‑focused
Needs: High‑fit, sentimental ideas; track hints year‑round.
Pain points: Repeating gifts, uncertainty about preferences.
Jobs To Be Done
When a gifting occasion approaches, help me quickly shortlist 3–5 ideas within my budget so that I feel confident and on time.
When I add a new recipient, help me capture their tastes in 2 minutes so that my suggestions feel personal.
When I set a budget, help me track total spend across recipients so that I stay on target.
Competition
Giftster: strong list‑sharing; weaker personalization.
Amazon Lists: broad inventory; low sentiment/personal touch.
Pinterest Boards: inspiration, not occasion‑aware.
Card/Calendar Apps: date tracking; no idea generation. Opportunity: unify dates, recipient modeling, budget, and ready‑to‑buy.
